Wednesday, February 5, 2020

This assessment requires you to identify, analyses and evaluate the Essay

This assessment requires you to identify, analyses and evaluate the micro-external environment of two (two) international market - Essay Example Fitted bedroom furniture can help customers to place their bedroom furniture in systematic and space efficient manner. Non fitted bedroom furniture Non fitted bedroom furniture includes wardrobes, dressing tables, chests of drawers bedside tables which can be assembled by customers. The product offers the opportunity to assemble and customize bedroom furniture in accordance with the convenience of customers. (Source: Mintel Oxygen, 2012) Market line (2012a) has reported that bedroom furniture segment contributes a significant portion to furniture & floor coverings industry of Germany. Brief snapshot of the industry can be explained in the following industry. Market Value Value Forecast Category Segmentation Market Competition Value of furniture market (including living & bed room, kitchen, office and floor covering) in Germany is $47.5 billion. The market is growing at a rate of more than 1% and value of market is expected to touch $50 billion by 2016. Living room and bed room furnit ure contributes 51.7% of total value of the furniture industry in Germany. Market for bedroom furniture is highly fragmented due to presence of large number of retailers. (Source: Market line, 2012a) Value bracket for German bedroom furniture industry can be segregated on the basis of consumption pattern. Bedroom furniture contributes 13% of total market composition. Only 10% of buyers of bedroom furniture prefer high priced premier and luxury products in the country (United States Agency International Development, 2006). Brassington and Pettitt (2007) have stated that customer segmentation is required in order to define significant differences between customer groups which help marketers to design more focused marketing strategy. Customers can be segmented on the basis of their buying pattern. It has been reported by United States Agency International Development (2006) that two major customers segments are present in German bedroom furniture market such as 1- customers who prefer fitted bedroom furniture and 2- customers who prefer customized and non-fitted furniture. Following diagram can be used in order to segregate the customer group in accordance product consumption. (Source: United States Agency International Development, 2006) United States Agency International Development (2006) has reported that more than sixty percent of the transactions in the German bedroom furniture market can be characterized as business to consumer (B2C) type of transactions. Although the trend is different for categories like seating/upholster, parts etc. Political condition of Germany is stable which creates favourable environment for bedroom furniture companies planning to invest in the country. Lynn (2010) has pointed out that Euro zone crisis has decreased gross domestic product (GDP) growth of Germany which has affected the demand for furniture products in Germany. Lifestyle trend of Germany has segregated the consumer segment into â€Å"singletons† and â€Å"bes t agers†. Singletons are young professionals with high purchasing power who prefer to purchase customized non-fitted bedroom furniture due to space constraint while â€Å"best agers† are couples with children who prefer to purchase fitted furniture for their family home (CBI, 2006). German government provides specialized benefits like tax rate reduction, funding to manufacturing companies who emphasize on research and development

Tuesday, January 28, 2020

Nonsense poem Essay Example for Free

Nonsense poem Essay Jabberwocky is a nonsense poem authored by Lewis Carroll which is contained in his famous work Through the Looking Glass, and What Alice Found There in 1871. As many literary scholars and critics argue, Jabberwocky is normally regarded to be one of the utmost â€Å"nonsense poems† worked out in the English language. But though it is termed as nonsense poem, it is employed in various schools to educate learners on the application of portmanteaux. The poem is comprised of various terminologies and expressions that do not really have equivalent meanings in the English language. The words used by Carroll’s throughout the poem are mainly combinations of different words which are fused into one expression or term. As Jabberwocky revolves on a legend of a fictional monster and how it is slain in the tale, it suggests a very imaginary and unreal story and events which complements the structure of the poem with nonsensical terms. According to literary scholars, the original purpose of the Jabberwocky and its structure is directed towards Carroll’s criticisms against pompous and â€Å"ignorant literary critics. † Nevertheless, after the publication of it, it became a subject for different literary interpretations and even used in schools for some literary discussions and appreciations. The Jabberwocky conveys every possible fictional characters and events which are harmonized by the inclusion of superfluous nonsense expressions and terminologies. But no matter how unconventional it may appear, the effect of Jabberwocky impacts the society form culture to education which makes it a very popular culture since its publication. The unintentional and unexpected outcome which the poem produces strengthens and proves the uncertainty and unpredictable character of a potential great literary work. Reference Carroll, L. Stewart, J. (2003). Jabberwocky. Candlewick.

Monday, January 20, 2020

Ethnicity and Group Rights :: Sociology Race Gender Essays

Ethnicity and Group Rights ABSTRACT: Recent developments in biology have made it possible to acquire more and more precise information concerning our genetic makeup. There are four groups of people who may want to know about our genes. First, we ourselves can have an interest in being aware of own health status. Second, there are people who are genetically linked with us, and who can have an interest in the knowledge. Third, individuals with whom we have contracts and economic arrangements may have an interest in knowing about our genetic makeup. Fourth, society as a whole can have an interest in the composition of our genes. As regards the question of motivation, the term 'should' can be interpreted in three ways. Prudentially speaking, to say that individuals should act in a certain manner is to say that the actions in question promote the long-term self-interest of these individuals. From the viewpoint of morality, we should do what is right and avoid doing what is wrong. When it comes to legal thinking, it is held in most liberal societies that grave other-regarding harm should be the primary justification for the use of coercion and constraint. In the paper, all these aspects are examined in more detail. In multicultural Western societies more and more frequently members of ethnic minority groups behave and act in ways which the majority find 'different', 'strange' or 'alien', sometimes even 'irrational', 'threatening' or 'immoral'. Differences in action and behaviour range, for instance, from clothing and fashion accessories to the observance of religious holidays and the mutilation of the human body. The question that I propose to address in this paper is: How should the majority respond to these differences? Should the reaction be tolerant and permissive? Or should it be cautious and restrictive? Should the majority hold that individuals are entitled to act as they wish unless their actions inflict harm on other people? Or should they think that ethnic groups as collectives have rights which ought not to be violated by constraints on the behaviour of their members? The questions concerning the group rights of minorities have recently been discussed in considerable detail in the frameworks of communitarianism and deontological liberalism. However, the difficulty with these approaches is that they presuppose complicated and sometimes metaphysically and ideologically loaded accounts of liberty, personal identity and interpersonal relationships. I have therefore opted for a simpler and more accessible starting point.

Sunday, January 12, 2020

Decadence in Death in Venice

The premise of decadence was tremendously popular in late 19th century European literature. In addition, the degeneracy of the individual and society at large was represented in numerous contemporary works by Mann. In Death in Venice, the theme of decadence caused by aestheticism appears through Gustav von Achenbach’s eccentric, specifically homoerotic, feelings towards a Polish boy named Tadzio. Although his feelings spring from a sound source, the boy’s aesthetic beauty, Aschenbach becomes decadent in how excessively zealous his feelings are, and his obsession ultimately leads to his literal and existential destruction.Thus exemplifying, as will be examined in the following, how aestheticism is closely related to, and indeed often the cause of, decadence. Although the narrative is about more complexities, the author’s use of such vivid descriptions suggest the physical, literal aspect of his writing is just as important to the meaning of the story. The first an d most obvious instance of aestheticism and decadence as correlating themes in this story is the title, Death in Venice. By shear nature the title relates the concepts of death and dying to the city of Venice, which implies that the location is where a death will occur.However, this is paralleled by the opening of the story when Mann drearily tells of Aschenbach’s stroll through Germany. â€Å"It was early May, and after several cold and clammy weeks, a mock summer had set it. The English Garden, though sprouting only tender leaves as yet, had been as muggy as in August. † In the reading of this passage it proves ironic that the title is Death in Venice as the protagonist seems to be dying in Munich: from his loss of creative ability, depletion of strength to the course of his walk ultimately leading him to a graveyard from which weakness forced him to catch a train home from.There lacks a sense of elegance with Mann’s description of aspects concerning Germany a nd a typical Aschenbach. This can be contrasted with the eloquent description given to Venice, † He saw it once more, that landing-place that takes the breath away, that amazing group of incredible structures the Republic set up to meet the awe-struck eye of the approaching seafarer: the airy splendour of the palace and Bridge of Sighs. † The obvious pleasure that Aschenbach feels as a result of the aesthetically pleasing city foreshadows how aestheticism will ultimately ead to his death and decay, important ideas within the context of decadence.This novella is a decadent meditation on the downfall of man. In an attempt to inspire his writing he decides to take a trip because he believes a change in scenery may add â€Å"those aspects of fiery and playful caprice† to his work. After arriving at his mountain cottage on an Adriatic island off the Istrian coast, he decided that the environment was â€Å"not conducive to making him feel that he had found what he was looking for. His descent into decadence begins after his arrival in Venice. Aesthetic and decadent traits are present within the context of the city – his loss of dignity for falling in love with a fourteen year old boy and subsequent degradation, also the idea that this boy prompts in Aschenbach a yearning for ideal aesthetic beauty. Immediately upon first sight, he became captivated by the boy’s aesthetically pleasing appearance, â€Å"Aschenbach was amazed to see that the boy was absolutely beautiful.His face, pale and of a graceful reserve, surrounded by honey-colored curls, with its straight nose, lovely lips, earnest expression, sweet and godly, all recalled Greek statues of the noblest era; but despite the pure and consummate form, his features exerted such a unique personal char, that the observer felt he had never encountered such perfection in nature or the arts. † Eventually his aesthetic attraction evolves to that of an emotional sort and he falls in love with him, although he at first denies this to himself, and his fixation eventually leads to his decadent demise.Therefore transitively, it could be understood that Aschenbach’s aestheticism directed him toward reckless decadence. However, as he walked down the crowded city streets scrutinizing his second destination he was repulsed. â€Å"The farther he went, the more tortured he was by the dreadful alliance of sirocco and sea air – a condition that both agitates and enervates. He sweated painfully. His eyes blurred, his chest tightened, he was feverish, the blood pounded in his temples†¦wiping his forehead, he realized he had to find a different vacation spot. This idea is a strong instance of aestheticism interacting with decadence in the sense that Venice originally represented to Aschenbach, beauty and renewal. His trip was supposed to refresh him as an author and an aging man but instead he reached a land that, although aesthetically pleasing, was dirt y, crowded, and repugnant. The last moments before Aschenbach slipped into complete decadence, his object of adoration was not enough for him to suffer for. He packed his bags and said his good-bye’s to both the boy and the city that had twice made him ill, prepared to leave.Misdirected baggage was the practical reason for his remaining in Venice but as Aschenbach gazed adoringly at his idol he admits to himself that it was Tadzio, the embodiment of youthful beauty, who had made it so difficult for him to leave. At this point in the narrative it becomes clear that quite literally Tadzio is a representative of the aesthetic muse that Aschenbach, being an artist, was searching for. From this point on he watches as Tadzio eats his meals, plays on the beach, and even goes so far as to trail his family on land and sea around Venice.While following him by way of gondola, Aschenbach addresses his aesthetic intoxication, â€Å"The adventurer felt as if his eyes were drinking in the voluptuousness, as if his ears were being wooed by such melodies; he also recalled that the city was ill, but concealing its illness out of greed, and he peered more wantonly after the gondola floating ahead of him. All that the confused man knew and desire was to keep ceaselessly pursuing the object that inflamed him. † It is interesting how in the midst of the description of Aschenbach’s therapeutic tryst, Mann shows Aschenbach’s thoughts coming back to the retched illness of Venice.This time he goes into more detail by addressing the greediness of the people, in order to not scare away tourists, to lie about the impending disease. This passage gives insight into more than just Aschenbach’s captivation by Venice but of the decadent trance he is put in by Tadzio’s exquisite appearance. It exemplifies Aschenbach’s knowledge of the danger of disease that is taking over the city but proves that he is so deeply enthralled by the beauty of Tadzio that his senses have become greedy and force him to remain in Venice at all costs, despite the dismay that will come to his physical being, to get their aesthetic fix.As disease and panic runs ramped, people flee and the city becomes emptier and emptier, Aschenbach feels relieved at the lessened chance of being caught adoring Tadzio from close and far and begins to disguise his passion less. He begins dressing extravagantly in an attempt to appear more youthful and attract the young boy. â€Å"Like any love, he wanted to please, and he was terrified that it might not be possible. He added cheerful, youthful touches to his suit, he wore jewels and used perfumes; several times a day e spent a long while getting dressed, and was adorned, excited, and anxious when he showed up for meals. Viewing the boy’s sweet, bewitching youth, he was sickened by his own aging body: the sight of his gray hair, his pinched features, mortified him, left him hopeless. He felt an urge for physica l revival and renewal; he frequented the hotel barber. † As Aschenbach changed his aesthetic appearance; donning jewels and perfumes, wearing makeup, dying his hair, he begins to recapture a youthful appearance.With his young and radiant appearance he now resembles the two men featured in earlier chapters of the novella; the stranger who had inspired a youthful craving in him in Germany, and the deplorably exuberant old man from the boat ride to Venice. Both men embody, at least in Aschenbach’s eyes, frivolous indulgence and fraudulent aesthetics. In particular, the moronic drunkard from the boat appeared to Aschenbach bizarre and obtrusive. â€Å"It was repulsive to see the state to which the dandified old man had been reduced by his sham association with youth. † However, now Aschenbach’s outlook, and appearance, has changed drastically.He is now concerned with making his own appearance more youthful and aesthetically pleasing, giving into decadence just like the foppish man he had once scorned. Thomas Mann’s particular use of detailed descriptions throughout the narrative makes obvious the literary importance of aestheticism. As the story progresses, Aschenbach becomes more and more concerned with aesthetics. The reader can see this from his original desire to a change of scenery, to his obsession with Tadzio’s appearance, and finally the changing of his own appearance. Eventually his concern with aesthetics becomes an obsession, which ultimately leads to his decadence.The change of scenery for something more aesthetically youthful and beautiful that Aschenbach had yearned for turned out to be the scene of a crowded, stifling city filled with cholera that eventually leads to his demise. Before this can occur however, he becomes internally decadent through his indulgence in Tadzio’s appearance. He then changes his appearance to please his idol which in turn corrupts himself by turning him into the type of decad ent man he once despised. These themes of aestheticism and decadence, not in juxtaposition but in duality, are used frequently by Mann throughout the novella.

Saturday, January 4, 2020

Analysis of Thirteen Days Directed by Robert Donaldson Essay

Analysis of Thirteen Days Directed by Robert Donaldson â€Å"Good evening my fellow citizens†¦This Government, as promised, has maintained the closest surveillance of the Soviet Military buildup on the island of Cuba. Within the past week, unmistakable evidence has established the fact that a series of offensive missile sites is now in preparation on that imprisoned island. The purpose of these bases can be none other than to provide a nuclear strike capability against the Western Hemisphere.† These are the exact words spoken by John F. Kennedy in his address to the nation on October 22, 1962. The president had finally told the American people what was happening with the crisis in Cuba and what that government was determined to do about it.†¦show more content†¦The story was so intriguing in real life that not much needed to be changed. There are many interesting scenes during the film that had many exact words from documents released after the fact. One amazing scene takes place in the oval office where the presiden t is still contemplating an air strike and prepares to address congress regarding his actions. While this scene is very short in the film, the director did a great job of picking certain important parts of the speeches. In reality, most of the meeting deals with different men nitpicking parts of the speeches, something an audience would not love to see, but Donaldson chose some poignant lines General Lemay states that the air strike would be able to destroy 90% of the missiles in Cuba, but the President shrugs it off and goes ahead with his original decision. The director emphasizes JFK’s determination to stay with his own original plan, something that allowed him to lead the country trough this troubled time. I would like to discuss one interpretation that Donaldson used in the film, dealing with Costner’s character. I wish that Donaldson would have downplayed Kevin Costner’s character because he tries to steal the show, when in reality his character was not that influential in Kennedy’s decision making. There a few times when he takes control of the movie in places that are better left with him in the background. ForShow MoreRelatedContemporary Issues in Management Accounting211377 Words   |  846 Pagesproviding a voice of reason amidst all the consultancy excitement of seemingly new ways of costing the business world. He has played a similar role in the area of accounting standard setting, both taking forward the British tradition of the economic analysis of financial accounting and, of possibly greater significance, providing some very original analyses of the possibilities for meaningful accounting standardization. With an agenda as rich as this, it is all the more praiseworthy that Michael maintained

Thursday, December 26, 2019

How Have Gender Identities Changed in the Last One Hundred...

How have gender identities changed in the last one hundred years. Discuss the processes that have made this transformation possible? Over the last 100 years, a lot has changed, especially within society. Laws have changed, policies have been introduced and conflict has been stopped. Not only has the above changed, but also the way in which society accepts and looks upon the population has greatly changed too. One key change that has been made is how the identities of genders have adapted. Society has become a lot more accepting within the last century, especially when considering race and sexuality. The identity of people in societies are now more accepted and understood. But what is identity? The term identity has many different meanings†¦show more content†¦The most comment identity of a female is to be cleanly kept, well presented and at the time a primary carer of the family. During the war this was almost completely altered; changing the identities in a way that could be deemed wrong. The cultural identities of women have also changed significantly as stated in an article from Salford City Council website. Women are now more often than not allowed free choice in who they marry. Whereas 100 years ago there was a very high percentage of forced marriages. A forced marriage is where neither party consent to marriage. The BBC-Ethics website say a forced marriage is a ‘feeling’. In 2007 a Forced Marriages act was passed. This enabled court action to be taken, allowing women and men to protect and fight for their identities. However despite this in 2009 there was still an astonishing amount of forced marriages in and around Europe. Acts like this were put in place in order to help people protect not change their identities, however it is important to recognise that identities are changed due to the attempt at stopping such situations. Both women and men are allowed the freedom of choice affecting their independency, and in turn their identity. The mass media is another source that has contributed to changes in the identities of gender; especially among the younger generations; teenagers. In the media over the last 50 years, certain images have been portrayed as the ‘correct’ image to have; moreShow MoreRelatedPerception Of Sexuality And Identity With A Special Focus On Transgender And Transsexuals1131 Words   |  5 PagesTITLE: Perception Of Sexuality And Identity With A Special Focus On Transgender And Transsexuals INTRODUCTION: Sexuality can be primarily defined as an individual’s â€Å"capacity for sexual feelings† (OpenStax College, 2012. Pp. 270). On the other hand identity, in this case, gender identity is â€Å"a person’s self-conception of being either male or female based on his or her association with the feminine of masculine gender roles† (OpenStax College, 2012. Pp. 262). 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While many champions of a movement start out with good intentions they still usually fall victim to the political machine, and its vices. Politics is the last line of defense for righting society’s wrongs, but the division of what is right, and what one thinks is right for them is closingRead MoreI Remember That Day Like It Was Yesterday1538 Words   |  7 Pagesthrough her cell phone and billowing smoke out of her body and into the exhaust fan. The next thing that happened changed everything. She called me into the restroom and asked me the question I knew would come one day, but I had never expected it to come so soon. Like Charles Pierce, an American sportswriter, once said, â €Å"I’d rather be black than gay because when you’re black you don’t have to tell your mother.† I had just finished eating the leftovers from the night before, so the smell of pasta and

Wednesday, December 18, 2019

Financial Analysis Of Nz Transport Essay - 1140 Words

Financial Analysis of NZ Transport Introduction: The assignment is all about NZ transport Limited focusing on their profit and loss and how to be able to grow in the competitive environment of year 2011 and 2012. The Chief Financial Officer of NZ transport, Peter Parker, approached to discuss about the company’s problem on each department. He wished also to discuss about the possible recommendations for the future business growth of the company. Along with the discussion he provided important financial statements that can be used for this report. 1) Gross profit margin for 2011- = (Gross profit/net sales) * 100 = (90000/155000) * 100 = 58 % Nz transport has higher profit margin in comparison to industry margin. 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